Yesterday, Competitor.com posted an article on their blog titled The Most Expensive Running Gear, which contained five items that are quite pricey. One particular item stood out to me and is pictured below…
Oakley Elite C Six Sunglasses, $4,000
I was immediately curious when I saw these sunglasses….How could they possibly be $4,000? Are they made out of platinum? Do they contain some type of sophisticated electronics? Do they have a GPS built in? However, what I found on Oakley’s website is that it simply has to do with the complexity of their construction. They are made from 40-layers of pure carbon fiber, which is supposedly stronger than high tinsel steel. While this sounds cool, it certainly doesn’t sound like anything that would make someone be willing to pay $4,000 for a pair of sunglasses.
I first saw this when I was at lunch with a few guys from the office. One of them asked the question….Is there anything that a pair of sunglasses could do that would compel You to pay $4,000 for them? I had a hard time coming up with an answer, other than things which are ludicrous like “running lots faster” or “preventing injury.”
How about you….Is there anything that a pair of sunglasses could do that would compel You to pay $4,000 for them?