This is the cover of the May issue of Boston Magazine. It is comprised of over 100 pairs of shoes worn by participants in the 2013 Boston Marathon. Inside the magazine are runner’s stories for 15 of the pairs, and many of the additional stories can be found on their website. This is fantastic.
Then our design director, Brian Struble, and deputy design director, Liz Noftle, came up with the concept of taking shoes worn during the marathon and arranging them so that the negative space is in the shape of a heart. For reasons I’ll explain in a moment, I knew as soon as I heard the idea that we had our concept—not just for the collection of essays, but also for the cover. In fact, I quickly realized that the stories of the runners who wore those shoes would be even more powerful than the essays we’d commissioned. We quickly changed course and settled on the cover concept and the outlines of a feature package: We’d shoot the shoes collectively to form the heart, but we’d also photograph them as individual pairs to illustrate the stories told by the runners in the package (which we called “The Shoes We Wore,” and which you’ll find in the May issue).
What an awesome idea, and amazing they were able to pull it off.